<u id="64rei"></u>
  • <dfn id="64rei"><option id="64rei"><mark id="64rei"></mark></option></dfn>

  • <center id="64rei"></center>

    <strike id="64rei"></strike>

      <big id="64rei"><nobr id="64rei"><track id="64rei"></track></nobr></big>
          <big id="64rei"></big>
           
          后疫情時代,高鐵媒體助品牌營銷突圍破局
          來源: | 作者:htcmedia | 發布時間: 2020-04-14 | 1476 次瀏覽 | 分享到:

           2020年,是必將被載入史冊的一年。一場突如其來的疫情,中國企業迎來了前所未有的考驗。

           當前,隨著國內疫情防控形勢取得階段性勝利,經濟生活逐步回歸正軌,中國鐵路為企業單位、產業鏈各環節協同復工復產架起了“流通橋”。

           艱難之際,車輪滾滾。面對疫情踩剎,中國鐵路不懼不息,點燃了“流動中國”新引擎,更見證了高鐵媒體流量穩步回升的重要時刻,也為品牌在后疫情時代突圍破局帶來了新希望。

           時勢造英雄

           高鐵媒體“危局”中發力

           伴隨著防疫形勢的好轉,中國鐵路帶領客流“小高潮”回歸。今年的清明小長假,全國鐵路客流量顯著增加,累計發送旅客達1136萬人次,4月6日發送旅客412.5萬人次,更是創下2020年春節后單日旅客發送量最高。鐵路客流量的穩步回升,是社會經濟恢復“滿負荷”運轉的良好信號。

           在眾多恢復運營的高鐵列車中,鐵路部門與地方政府、企業對接,點對點、一站式直達的高鐵愛心復工專列,為流動中國“滿血復活”輸入了新能量。古井貢酒、華夏銀行、易捷等由華鐵傳媒與品牌方共同打造的高鐵冠名列車承擔運輸重任,表現力非凡,不斷受到央視等國家級媒體的高頻次報道,以央視頻等短視頻新媒體為載體,在社交平臺上形成“刷屏”態勢。



          “復工專列”獲得央視等媒體報道

           事實上,隨著疫情防控不同階段的實際形勢,高鐵列車也在不斷變換“身份”?!搬t護專列”“物資專列”“返程專列”等不同的稱謂,記錄著中國疫情防控的真實進程,同樣也成為中國疫情防控卓越成績的實際見證者。



          “古井貢酒”高鐵冠名列車加入“復工專列”大軍

           作為中國速度的代名詞,中國高鐵在危難時刻來臨之際,第一時間展現了其“大國重器”的使命與擔當。與此同時,搭載著眾多中國品牌的高鐵冠名列車,也在這一特殊歷史節點上,借助高鐵媒體的天然優勢,助力品牌復蘇。從高鐵媒體,延伸到新媒體,線上線下自發形成聯動,為品牌帶來接連不斷的二次或多次曝光,這無異于給深受疫情沖擊而陷入“危局”的品牌方,帶來了全新的歷史“機遇”。

           戰“疫”下半場

           高鐵媒體打開品牌營銷新思路

           一場對社會造成全面影響的疫情,也為全行業帶來了一次大“體檢”?!懊庖吡Α辈粌H適用于人,同樣適用于企業。當面臨困境,誰能安然無恙,甚至轉危為安,就要看誰的品牌聲望更強大。換言之,品牌聲望就是企業在疫情時代下的免疫力。

           從現實來看,高鐵媒體在特殊時期,為品牌主樹立品牌影響力、構建品牌聲望提供了全新的思路。

           首先,高鐵客流的穩步回升,為品牌方持續提供流量基礎。人的流動是社會活力的重要源泉,疫情期間封城封路等舉措,極大地縮減了品牌方廣告投放可觸達的人群流量。當疫情得到有效控制,人們獲得出行自由,高鐵安全、快捷的優勢再度成為中長途旅客的出行首選。據悉,4月10日,全國鐵路實行第二季度列車運行圖。調圖后,全國鐵路旅客列車達到4970.5對,較現圖增加130.5對,標志著中國鐵路運輸能力再有新提升,高鐵媒體也將再度迎來流量爆發。

           其次,高鐵自帶“網紅”屬性,有效提升品牌曝光率和用戶粘性。仍以華鐵傳媒為例,其春節期間,與中央廣播電視總臺推出的5G新媒體平臺“央視頻”聯合打造的“央視頻”高鐵冠名列車一經問世,就引發了社會各界的廣泛關注和爭相報道。在高鐵這一封閉的環境中交叉投放十余種媒體形式,成功營造立體化品牌氛圍的同時,直接帶動了“央視頻”APP下載量的激增。而乘車出行這一場景,為“央視頻”占據用戶心智提供了時間和空間條件。疫情爆發后,“央視頻”聚焦社會熱點話題,策劃慢直播“與疫情賽跑”“春暖花開 國聘行動”等一系列優質內容,成為眾多用戶心中極具公信力的短視頻媒體。



          春運期間“央視頻”百度指數大幅增加



          華鐵傳媒與中央廣播電視總臺推出的5G新媒體平臺“央視頻”聯合打造“央視頻”高鐵冠名列車

           大交通媒體

           為品牌注入破局之力

           盡管在當下,國內的疫情得到了有效控制,但其給整個社會帶來的沖擊和影響仍在繼續。面對這樣突發的公共事件,沒有誰是旁觀者。不得不說,2020年對品牌方來說是極為困難的一年,但也是極易彎道超車的一年。誰的品牌力足夠強大,誰就能在危局中把握機遇,破局而出,逆風翻盤。

           高鐵媒體為品牌方提供了品牌力大展拳腳的舞臺。依托于中國高鐵而生的高鐵媒體,兼具“高度”“溫度”“廣度”的媒體屬性,對于品牌方來說,高鐵媒體通過國家平臺傳播,能為品牌加持無與倫比的價值高度。深耕大交通媒體領域25年的華鐵傳媒,與上海、北京、濟南、廣州、成都、沈陽、呼和浩特、哈爾濱、南昌、鄭州、青藏十一大鐵路局達成合作,以北上廣深為核心,串聯起長三角、珠三角等經濟發達區域,媒體資源覆蓋全國所有省市,為品牌方搭建出高密度、高質量的品牌傳播體系,帶來強勁的規?;瘎菽?。

           值得注意的是,2020年恰逢華鐵傳媒成立25周年,面對當下的品牌營銷困境,華鐵傳媒與眾多品牌同進退。據了解,華鐵傳媒于疫情期間(2020年1月23日—2020年2月29日)推出了廣告投放延期的舉措,涉及華鐵傳媒旗下包括高鐵列車媒體、高鐵車站媒體、高鐵視頻媒體等多種媒體類型,覆蓋北京、上海、廣州等26個省市及地區,惠及上千家品牌。

          “華鐵傳媒成立25年以來,累計服務品牌超過3000家,我們與品牌方不僅是合作關系,更是休戚與共的命運共同體?!比A鐵傳媒集團有限公司董事長/CEO路立明在談到這項舉措時表示,希望通過大交通媒體強大的生命力和影響力,與眾多品牌尋求新的市場機遇,消除疫情帶來的負面影響。

           這場從2019年年末爆發的疫情,將在2020年的春天走向消散,整個中國也將迎來新的生機與希望。

           可以預見的是,疫情在短期內影響了消費,但消費意愿并沒有減弱,新一輪的補償性消費正在來的路上,將為中國品牌構建起一個更為宏大的、更為欣欣向榮的傳播契機。而那些早已搶占消費者心智的品牌,也將在后疫情時代迎來新的春天。包括華鐵傳媒在內的大交通媒體運營商,將站在新的起點上,不斷挖掘以高鐵媒體為主力軍的大交通媒體的深層價值,在這個陰霾散去的春天,爆發強勁勢能,為中國品牌突圍破局注入源源不斷的動力。




          无码小电影在线观看网站免费-色综合另类小说图片区-午夜成人影院在线观看不卡-caoprom国产在线视频 www.c4k6.com
          www.taifengqiche.com www.x5computadores.com www.sarahtollemache.com www.pralpacas.com www.9899x.com www.goclickmail.com www.tupaginagratis.com www.777slotgame.com www.qsyyb.com www.fdwzcg.com www.aralikedebiyat.com www.glennogilvie.com www.plaincabin.com www.aceisone.com www.danran999.com www.xdldx.com www.melimport.com www.noahleans.com www.28gono.com www.assentchemicals.com www.wdastudio.com www.bcreview2.com www.zhongtigroup.com www.pagesandprint.com www.winselectronics.com www.vivibooks.com www.statestreetal.com www.fusionauditiva.com www.chzte.com www.andrewcortes.com www.iqufenbao.com www.itshoken.com www.trimarksp.com www.karakartalhaber.com www.erhanbilgisayar.com www.bycroftlodge.com www.softcoverinc.com www.hipsmith.com www.tuolian666.com www.cnzhonghai.com www.karateoz.com www.cmplasvisa.com www.ryouhinichiba.com www.nuevofiatlinea.com www.bbccdining.com www.trimarksp.com www.karakartalhaber.com www.erhanbilgisayar.com www.bycroftlodge.com www.softcoverinc.com www.hipsmith.com www.tuolian666.com www.cnzhonghai.com www.karateoz.com www.cmplasvisa.com www.ryouhinichiba.com www.nuevofiatlinea.com www.bbccdining.com www.irtip.com www.billashton.com www.gridironpics.com www.goforjoke.com www.cateringvenezia.com www.jinchengjipiao.com www.egerszallas.com www.martrinex.com www.aktisitalia.com www.promusicstuff.com www.firmenanzeiger.com www.sydmachat.com www.myazonline.com www.kutahyacinileri.com www.ritmazogrupero.com www.sangqigui.com www.famlomas.com www.shoudi49.com www.sapientcons.com www.kwpkl.com www.visiteasingwold.com www.znl24.com www.ruvumatv.com www.machotools.com www.3uan.com www.qgjpl.com www.kutahyacinileri.com www.ritmazogrupero.com www.sangqigui.com www.famlomas.com www.shoudi49.com www.sapientcons.com www.kwpkl.com www.visiteasingwold.com www.znl24.com www.ruvumatv.com www.machotools.com www.3uan.com www.qgjpl.com www.ganrao7.com www.thequietband.com www.3030mbs.com www.sunburstknobs.com www.aceisone.com www.danran999.com www.jiujire.com www.samialanazi.com www.hotelshabitat.com www.ok18198.com www.charliesdivas.com www.jeaonline.com www.advantagecraps.com www.analhits.com www.naftabusiness.com www.zhuojue54.com www.qufree.com www.ryoushuushotou.com www.amrlimousines.com www.coffeemezurich.com www.ttbjia.com www.axa82.com www.allcamsfree.com www.wardans.com www.autoblachy.com www.mahstar.com www.softwarebuffet.com www.naftabusiness.com www.zhuojue54.com www.qufree.com www.ryoushuushotou.com www.amrlimousines.com www.coffeemezurich.com www.ttbjia.com www.axa82.com www.allcamsfree.com www.wardans.com www.autoblachy.com www.mahstar.com www.softwarebuffet.com www.prjjr.com www.520tiffany.com www.0416hdjob.com www.bubunohoshi.com www.techpoolindia.com www.elainecharton.com www.netcamino.com www.babesofsports.com www.wearenotlosers.com www.lwjjh.com www.cvaclan.com www.kimannfoxman.com www.stoneforhomes.com www.bisorumvar.com www.invercence.com www.lima5krun.com www.wesearchers.com www.abelago.com www.fynmorestudios.com www.q8cost.com www.stevemead.com www.ykchia.com www.onlinemaske.com www.msinsu.com www.jingancheng.com www.boomerdivatv.com www.bisorumvar.com www.invercence.com www.lima5krun.com www.wesearchers.com www.abelago.com www.fynmorestudios.com www.q8cost.com www.stevemead.com www.ykchia.com www.onlinemaske.com www.msinsu.com www.jingancheng.com www.boomerdivatv.com www.ywsandu.com www.torchbynight.com www.anju15.com www.tkhphotography.com www.sentouonshen.com www.yjtogo.com www.thepash.com www.cocolouisenalty.com www.ywlxg.com www.fandidatuan.com www.thequietband.com www.3030mbs.com www.sunburstknobs.com www.baejy.com www.9imms.com www.znl28.com www.aaronashford.com www.baldurmcqueen.com www.mattview.com www.fmabril.com www.ironageqh.com www.awtalk.com www.atlantisbcm.com www.vincentchiao.com www.mybootlink.com www.71pop.com www.baejy.com www.9imms.com www.znl28.com www.aaronashford.com www.baldurmcqueen.com www.mattview.com www.fmabril.com www.ironageqh.com www.awtalk.com www.atlantisbcm.com www.vincentchiao.com www.mybootlink.com www.71pop.com www.infusehotsauce.com www.ccaduow.com www.iwamotokaho.com www.looveventing.com www.zunyixllbj.com www.alldayhell.com www.taifengqiche.com www.linkautomatici.com www.shughalmela.com www.cerwingvega.com www.bioerre.com www.robinstuart.com www.zemthemes.com www.bjws824.com www.atriemensemble.com www.mariasjewellery.com www.b2mlures.com www.covercharge1.com www.brecherspitz.com www.tdnlw.com www.pralpacas.com www.waldymalouf.com www.lgnrevolution.com www.rssaround.com www.jeansoft.com www.kerryfeltham.com www.bjws824.com www.atriemensemble.com www.mariasjewellery.com www.b2mlures.com www.covercharge1.com www.brecherspitz.com www.tdnlw.com www.pralpacas.com www.waldymalouf.com www.lgnrevolution.com www.rssaround.com www.jeansoft.com www.kerryfeltham.com www.tomgaffey.com www.partnerjouet.com www.fadimem.com www.ptclio.com www.eunicehong.com www.ragsista.com www.sistavoyage.com www.kimfish.com www.mvbct.com www.saseventdesign.com www.pashunbiotech.com www.firstgabnk.com www.jiujiure23.com www.paternembrot.com www.enjoywithjoy.com www.gistflux.com www.mrstextiles.com www.cocolouisenalty.com www.ywlxg.com www.fandidatuan.com www.lynnboston.com www.kugoikuhiro.com www.spirulifestyles.com www.gobotlogos.com www.kordramasia.com www.lwqyk.com www.tkhphotography.com www.sentouonshen.com www.yjtogo.com www.thepash.com www.cocolouisenalty.com www.ywlxg.com www.fandidatuan.com www.lynnboston.com www.kugoikuhiro.com www.spirulifestyles.com www.gobotlogos.com www.kordramasia.com www.lwqyk.com www.aarontaa.com www.visitpeterhead.com www.zhengzhou00.com www.melodiepark.com www.thespringsofps.com www.drycreeksoccer.com www.poundsigntees.com www.shidaizuoyi.com www.shajunguo123.com www.zhongguiyuan.com www.noblyinfo.com www.biophymed.com www.giftefair.com www.xtrateck.com www.se7insins.com www.artewka.com www.wqhcxc.com www.sqspg.com www.revbikeshopblog.com www.starmonkeybrass.com www.polygoninfotech.com www.sandorafoto.com www.bjyldk.com www.mogulmovies.com www.annsummerville.com www.normanbygateway.com www.maidenstudio.com www.peskybrain.com www.jundundjc.com www.intelyex.com www.godoris.com www.perfectfinishuk.com www.starmonkeybrass.com www.polygoninfotech.com www.sandorafoto.com www.bjyldk.com www.mogulmovies.com www.annsummerville.com www.normanbygateway.com www.maidenstudio.com www.peskybrain.com www.alizonmusic.com www.gamesyumi.com www.ftllz.com www.yabbtoolbar.com www.webhoker.com www.hotstudsweb.com www.cumbangz.com www.carnisurance.com www.x5computadores.com www.katebremer.com www.qhdzgbwb.com www.eurosigorta.com www.williamamanning.com www.hubcitybrush.com www.leighyoung.com www.philomathpumpco.com www.leovillanova.com www.73cpp.com www.thumbsoutcanada.com www.yongshenggz.com www.madamaki.com www.annevignial.com www.frankgorka.com www.itpramukh.com www.gistflux.com www.mrstextiles.com www.eunicehong.com www.ragsista.com www.sistavoyage.com www.kimfish.com www.mvbct.com www.saseventdesign.com www.pashunbiotech.com www.firstgabnk.com www.jiujiure23.com www.paternembrot.com www.enjoywithjoy.com www.gistflux.com www.mrstextiles.com www.buyturnkeysites.com www.dpsagro.com www.yantai29.com www.mekanodesign.com www.newyorkpetexpo.com www.moorewebsites.com www.gonewildandwet.com www.fishcookabc.com www.pbyyc.com www.dialmforminky.com www.hsrupdates.com www.zfzsr.com www.ralphsells.com www.janettestoll.com www.hukuksozluk.com www.watstherapy.com www.c4job.com www.3bukou.com www.hbzhuoxing.com www.dollyguide.com www.graficavaliente.com www.badtastebets.com www.noarlungamf.com www.icwja.com www.zrkpp.com www.askforporn.com www.janettestoll.com www.hukuksozluk.com www.watstherapy.com www.c4job.com www.3bukou.com www.hbzhuoxing.com www.dollyguide.com www.graficavaliente.com www.badtastebets.com www.noarlungamf.com www.icwja.com www.zrkpp.com www.askforporn.com www.bachatareno.com www.valledeicedri.com www.chrisacarlson.com www.grannysexmix.com www.tractorparadise.com www.samams.com www.atelierconebe.com www.13baymall.com www.rawlinsholden.com www.annodominiusa.com www.zenken8.com www.monsterinida.com www.healthcaresec.com www.cyberbred.com www.flickerbar.com www.etownmainst.com www.experimentslab.com www.merumitalia.com www.jordanshoeshunt.com www.meredosto.com www.c4k6.com www.bicanart.com www.biophymed.com www.xbergman.com www.chinajobinfo.com www.aikseng.com www.cyberbred.com www.flickerbar.com www.etownmainst.com www.experimentslab.com www.merumitalia.com www.x5computadores.com www.katebremer.com www.qhdzgbwb.com www.eurosigorta.com www.williamamanning.com www.hubcitybrush.com www.leighyoung.com www.philomathpumpco.com www.leovillanova.com www.73cpp.com www.thumbsoutcanada.com www.yongshenggz.com www.madamaki.com www.annevignial.com www.frankgorka.com www.itpramukh.com www.oishims.com www.myredwardrobe.com www.tdhjg.com www.pmgyp.com www.ouheh.com www.nelsonwolfe.com www.jackideas.com www.acholiweb.com www.hotfille.com www.growwithkeytree.com www.9899x.com www.cncroute.com www.human4sale.com www.huaduche.com www.sororitygourmet.com www.jerrytubbs.com www.javierpereira.com www.primalcoder.com www.nelsonwolfe.com www.jackideas.com www.acholiweb.com www.hotfille.com www.growwithkeytree.com www.9899x.com www.cncroute.com www.human4sale.com www.huaduche.com www.sororitygourmet.com www.jerrytubbs.com www.javierpereira.com www.primalcoder.com www.webfects.com www.ypzh021.com www.lvgoodshop.com www.wintechpromo.com www.zeeshank.com www.janicemobsby.com www.camefmx.com www.zhongyingxl.com www.wqhcxc.com www.cartonajesmunoz.com www.simmiroi.com www.assweekly.com www.inputmydata.com www.enfarte.com www.alksites.com www.kaladecor.com www.chattoys.com www.salascove.com www.mikepoynter.com www.lovepatricia.com www.minashouse.com www.happyvendorsday.com www.francescareggio.com www.hexplosion.com www.adamsjohn.com www.molinaebianchi.com www.tessamesa.com www.alksites.com www.kaladecor.com www.chattoys.com www.salascove.com www.mikepoynter.com www.lovepatricia.com www.minashouse.com www.happyvendorsday.com www.francescareggio.com www.hexplosion.com www.adamsjohn.com www.etownmainst.com www.experimentslab.com www.merumitalia.com www.jordanshoeshunt.com www.meredosto.com www.c4k6.com www.bicanart.com www.biophymed.com www.xbergman.com www.chinajobinfo.com www.aikseng.com www.fpdimages.com www.naifj.com www.craftworksmag.com www.okoktag.com www.polenmusic.com www.se730.com www.petarcelik.com www.oyunlar1oyna.com www.shinybridal.com www.dzguixin.com www.nsdisk.com www.jnhyp.com www.beijingqinhao.com www.elquincenal.com www.susidjewelry.com www.deluxe1cleaners.com www.penmacinc.com www.polenmusic.com www.se730.com www.petarcelik.com www.oyunlar1oyna.com www.shinybridal.com www.dzguixin.com www.nsdisk.com www.jnhyp.com www.beijingqinhao.com www.elquincenal.com www.susidjewelry.com www.deluxe1cleaners.com www.penmacinc.com www.marcaholidays.com www.wctz99.com www.iscpromoetudes.com www.nellbarnwell.com www.sudongnan.com www.shoukenhome.com www.islamwai.com www.jhunterpresents.com www.temcoeprint.com www.shamanicwealth.com www.gpqnn.com www.pamyelverton.com www.babystepsrehab.com www.alidadeinc.com www.zhenforum.com www.caboodesign.com www.faithsnap.com www.sqspg.com www.427copocamaro.com www.ifctraders.com www.huilizhupian.com www.cruiseguiding.com www.triplexvids.com www.now4share.com www.hztxec.com www.junyasono.com www.alidadeinc.com www.zhenforum.com www.caboodesign.com www.faithsnap.com www.sqspg.com www.427copocamaro.com www.ifctraders.com www.huilizhupian.com www.cruiseguiding.com www.triplexvids.com www.now4share.com www.hztxec.com www.junyasono.com www.amazonforays.com www.massbayboating.com www.chefsandco.com www.thecakefamily.com www.garciajorge.com www.srfwc.com www.hexplosion.com www.adamsjohn.com www.molinaebianchi.com www.tessamesa.com www.adoptivefam.com www.viewtheparty.com www.bigdoghobbies.com www.furuining.com www.1888local.com www.rmlassociates.com www.financephil.com www.technicalmafia.com www.mansionminds.com www.46hualong.com www.faceretro.com www.jerrywaddel.com www.mekurou.com www.crownfarmer.com www.ggssnn.com www.tupaginagratis.com www.furuining.com www.1888local.com www.rmlassociates.com www.financephil.com www.technicalmafia.com www.mansionminds.com www.46hualong.com www.faceretro.com www.jerrywaddel.com www.mekurou.com www.crownfarmer.com www.ggssnn.com www.tupaginagratis.com www.spottaiwan.com www.superchibi.com www.buspironepharm.com www.om0b.com www.tbtlh.com www.mydianpu.com www.gbsunglasses.com www.lankakamari.com www.starbagehands.com www.se7insins.com www.pcinfoshome.com www.jp83163285.com www.rockchiq.com www.mrxjw.com www.zhenbiaoxie.com www.wangchaott.com www.mandymischief.com www.grecolimousine.com www.giftefair.com www.annettemoen.com www.askincjapan.com www.cloudbreakinn.com www.capparentacar.com www.sarahtollemache.com www.smanconecrusher.com www.kiupishop.com www.mrxjw.com www.zhenbiaoxie.com www.wangchaott.com www.mandymischief.com www.grecolimousine.com www.giftefair.com www.annettemoen.com www.askincjapan.com www.cloudbreakinn.com www.capparentacar.com www.sarahtollemache.com www.smanconecrusher.com www.kiupishop.com www.kongdecheng.com www.qdbainou.com www.elkain.com www.aptoshealth.com www.davidloader.com www.omeletrecipe.com www.kroundtree.com www.clickmusica.com www.thirstforfire.com www.mcoole.com www.atlantarehabs.com www.agiosgsds.com www.ronkirkfortexas.com www.thecakefamily.com www.garciajorge.com www.srfwc.com www.johnfullard.com www.denalicycles.com www.amateurbrits.com www.jolytoy.com www.shaunlow.com www.nfcmtube.com www.car703.com www.w8m6.com www.quadtenerife.com www.cpmcasa.com www.desilassi.com www.garciajorge.com www.srfwc.com www.johnfullard.com www.denalicycles.com www.amateurbrits.com www.jolytoy.com www.shaunlow.com www.nfcmtube.com www.car703.com www.w8m6.com www.quadtenerife.com www.cpmcasa.com www.desilassi.com www.saraswatishg.com www.jackforgov.com www.banzheng339.com www.xushengtong.com