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               大交通媒體智慧運營商


                華鐵傳媒集團有限公司1995年創立于中國北京,伴隨著中國鐵路發展的時代大潮,華鐵傳媒逐漸發展壯大,從單一的普速列車媒體代理發展成為集全國高鐵列車媒體、高鐵車站媒體、普速列車媒體、航空媒體以及旅途營銷、互動體驗行銷、事件營銷等多媒體、多業態為一體的綜合型傳媒集團。華鐵傳媒用了26年的時間創造了中國交通媒體發展史上的奇跡,成功實現了從傳統鐵路廣告代理企業向巨型傳媒集團的轉型,業務版圖實現全國所有省市的全部覆蓋。


                華鐵傳媒,堅持深研市場和洞察行業趨勢,憑借專業、匠心和敢創敢為的精神與魄力,推進和引領鐵路媒體的創新與變革。2016年開啟集團化運營, 在北京、上海設立雙總部,在廣州、深圳、南京、無錫、蘇州、合肥、杭州、寧波、溫州、福州、廈門、長沙、武漢、鄭州、西安、成都、重慶、哈爾濱、沈陽、南昌、貴陽、青島、濟南、天津等26個省市設有全資子公司或分公司,員工規模超千人。集團旗下擁有:華鐵世紀廣告有限公司、北京華鐵國脈傳媒廣告有限公司、飛馳華夏(北京)公關策劃有限公司、嗨途(北京)傳媒科技有限公司、在途商貿(北京)有限公司多個全資子公司。


                目前,華鐵傳媒擁有覆蓋全國所有高鐵到達城市的列車媒體資源,包含高鐵平面媒體、音頻廣播媒體、視頻媒體等,以及迎合市場下沉需求的普速列車媒體。線路資源縱深南北、橫跨東西,全面覆蓋一、二、三、四線城市,形成以北、上、廣、深為核心,覆蓋長三角、珠三角、環渤海、成渝及長江中下游城市群等經濟圈的全路網布局。

                在打造全國黃金網絡媒體布局的基礎上,華鐵傳媒2017年開始布局高鐵車站媒體,目前擁有北京站、北京西站、北京北站、北京朝陽站、北京南站、廣州南站、南京南站、杭州東站、哈爾濱西站、沈陽北站、張家口站、濟南站、徐州東站、武漢站、西安北站、蘭州西站、重慶西站、成都東站、貴陽北站、福州站等全國核心高鐵站,并與各大主流航空經營單位陸續展開戰略合作,不僅形成車、站一體化的高鐵全媒體平臺,更是開啟了大交通媒體營銷的全新時代。


                在致力于交通媒體開拓和運營的同時,華鐵傳媒不斷創新和探索新的營銷模式。在“互聯網+”新的經濟形態下,華鐵傳媒以高鐵媒體為支撐重心,在旅途營銷、互動體驗行銷、事件營銷等業務領域進行全面布局,開創了企業品牌、產品體驗、商品售賣為一體的整合營銷模式。在旅程中為品牌搭建起一條完整的營銷閉環,形成從品牌認知到互動體驗、終端引導、嫁接購買的完美鏈條,使媒體受眾在接受廣告信息的同時深切體驗產品的價值,幫助品牌高效直達戶外出行主流消費人群。

                歷經26年的本土化運作經驗和國際傳播資源整合,華鐵傳媒成功為金融、家電、旅游、交通運輸、家居建材、食品、酒類、日化等行業眾多國際領先品牌、全國性品牌、區域強勢品牌提供一系列定制化營銷服務。憑借超前的服務理念、強大的媒體資源、完善的經營機制以及專業高效的執行團隊,華鐵傳媒已經發展成為中國深諳本土市場的大交通媒體定制化營銷專家。
          ?
                未來,華鐵傳媒將繼續致力于引領大交通媒體行業的發展,應對大交通媒體領域更趨日新月異的挑戰,構建數字化大交通媒體營銷的新生態。
          華鐵傳媒團隊介紹
          • 華鐵傳媒董事長/CEO
            路立明
          • 集團常務副總裁
            高文梅
          • 集團副總裁
            程碩
          • 集團副總裁
            李宏蕊
          • 集團副總裁

            杜勁松
          • 集團副總裁
            李勤
          • 集團副總裁
            王靜
          • 集團副總裁
            宋平輝
          • 銷售副總裁
            張薇
          • 區域銷售副總裁
            段會君
          • 集團總裁助理/財務總經理
            王學治
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